Frances Buttigieg

Senior Content Writer and Strategist with 6 years of experience writing for B2B & B2C audiences. I lead content from ideation to amplification, shaping editorial strategy, co-creating go-to-market messaging, and delivering content that builds brand authority.

My work spans the full content mix (blogs, whitepapers, customer stories, website copy, social, and third-party placements). This includes using AI tooling deliberately to accelerate production pipelines, build bespoke writing agents, and implement strategies to improve brand visibility in AI-powered search.  

✓ 3.6M+ blog impressions       ✓ 80% LinkedIn follower growth       ✓ +60% social engagement

Content strategy work is not always shareable in full, but it sits at the core of what I do. At Servers.com I co-created the editorial strategy underpinning the business' website, blog, and socials channels. This included a full website and go-to-market relaunch, defining audience personas, mapping content to the funnel, and presenting campaign rationale directly to senior leadership. I also owned content calendar management and maintained a steady publishing cadence through weekly cross-functional alignment. If you'd like to discuss strategic work in more detail, I'm happy to walk through it in conversation.

86 SEO-optimised B2B blog articles produced across my tenure at Servers.com, generating 3.6M+ total impressions and 5,600+ organic clicks. My approach to blog content goes beyond keyword targeting. I focus on building genuine topical authority and ensuring content surfaces across modern search formats. This strategy resulted in 12 articles being cited in Google AI Overviews (all ranking at position #1) and 16 articles earning 'People Also Ask' features across 63 top-position appearances. A single article reached 746,000 impressions; another became the highest-traffic piece in the site's history with 1,638 clicks.

I led copy development for servers.com's new go-to-market strategy and website launch, working closely with C-suite and technical stakeholders to align messaging across the business and translate complex technical concepts into clear, cohesive narratives. 

At Servers.com, I led end-to-end creation of customer stories by forging trusted relationships with customers and guiding them through the process. This involved working with account managers to secure buy in from customers, designing tailored discussion guides, conducting customer interviews, and translating findings into meaningful success stories. 

I combined in-depth research with original insights gathered through interviews with customers and industry spokespeople to produce authoritative, insight-driven whitepapers designed to strengthen brand credibility and establish Servers.com as a trusted authority in the infrastructure space. 

I've helped transform servers.com's B2B LinkedIn channel into a high-performing growth engine, scaling followers by 80% and increasing engagement by 60% from 2024 to 2026. Today the channel maintains 10–12%+ engagement rates, delivering top-performing posts with up to 67% engagement, and consistently generating high click-through performance.

Three years as a freelance writer from 2019 to 2022 taught me how to become an expert in someone else's world, fast. Working across diverse industries, audiences, and formats at pace, I developed a rigorous editorial process that I've carried into every project since.