About me

I translate complex topics into accessible content that strategically educates, engages, and converts  audiences. Scroll below to read some of my latest work.

I've been working in content marketing for 6 years, spending my early career freelancing for brands and agencies, before moving in-house. 

Blogs

servers.com •

What is Hybrid Bare Metal Cloud and how does it work?

As it stands, if you're a business that needs hosting, there's always a tradeoff. If you want unlimited scalability, you can get that with hyperscale cloud, but it comes with added expense, possible performance degradation, and a lack of support.
If you want reliable performance and control over your infrastructure, you can get that with bare metal, but you'll have to compromise on instant scalability.
The truth is, most businesses need all the above at some point. And it is why more organizatio...
servers.com •

Looking for an IaaS provider? 6 performance critera to look for

All too often, infrastructure performance is treated as a technicality, and only an issue for engineering teams to manage once an application is in production. But as the foundation for application performance, infrastructure should be considered as a business-wide priority.
Latency directly impacts user experience, throughput dictates traffic handling capacity, and predictability mitigates risk. When performance degrades, symptoms show up at the application layer, but the root cause usually sit...
servers.com •

The hidden costs of bad infrastructure hosting provider support

It’s Wednesday afternoon and your users are reporting system-wide lag and errors. You contact your infrastructure provider’s support channel, only to be placed in a ticket queue, met with a bot triage loop and bracing yourself for the long wait ahead.
Whether it’s a regional outage or performance hiccups during a product launch, the lack of timely and robust support is something most organizations face at one point or other.
But when every extra minute you’re left waiting to speak to an expert m...

Web copy

servers.com •

Product page copy

More than ever, businesses want the power and resource isolation of bare metal hardware. But for most, sacrificing on scalability isn't an option. After spending hours with our customers collecting feedback, we built SBM to solve this problem. A way to spin up bare metal hourly, and keep mission-critical workloads running uninterrupted during peak periods.

What's more, it can be spun down just as fast, making it the ideal addition to your infrastructure mix.
Servers.com •

Homepage copy

For adtech companies, high uptime and fast response rates aren't just nice to haves, they're essential for maintaining a competitive edge. But all too often the cost of infrastructure can be a barrier to growth.
Keep your cost per ad-request competitive and still be ready to spin up more compute for tentpole events with a combination of SBM and EBM in your stack.

For adtech companies, high uptime and fast response rates aren't just nice to haves, they're essential for maintaining a competitive...

Customer stories

servers.com •

nanocosmos

Via their comprehensive nanoStream solution, nanocosmos offers live streaming for businesses that require real-time, interactive streaming. Use cases for nanocosmos’ live streaming services range from enterprise townhall meetings and live auctions through to interactive events, live shopping and iGaming.
Ultimately, nanoStream is designed to make interactive live video streaming easy and worry free for businesses, as Oliver Lietz, CEO of nanocosmos explains:
“Each use case comes with unique requ...
servers.com •

Lupon Media

Lupon Media is a leading supply-side platform (SSP) in the programmatic advertising sector.
With features like real-time bidding, header bidding, and advanced analytics, the comprehensive SSP solution provides everything needed to connect publishers with vast networks of advertisers. It’s these features that ensure optimal ad performance, ad-spend optimization, and revenue generation for Lupon Media’s customers.  
“Our objective is to provide efficient, transparent, and effective advertising sol...
servers.com •

FxGrow

After migrating to servers.com, FxGrow was able to resolve their support, security, and performance concerns.
“The onboarding process was seamless, easy, and with mostly zero downtime. We had a technical team explaining everything to us, right down to diagrams showing how our infrastructure would look once we migrated to servers.com. This helped us get a clear picture of what we were getting into. We knew from there that the support would be really good with servers.com. They even answered some...

Whitepapers

servers.com •

A Roadmap Out of Hyperscale Cloud

“Hosting on the cloud can be very expensive,” explains Liam Brennan, Founder at Companion Group. “They know that they need to be cheaper to win new customers...I know of major cloud vendors giving up to 70% discounts on their list price and 50% discounts on their egress costs.”
Throughout 2022 and 2023, hyperscale cloud providers started to feel the squeeze as more businesses pursued cloud cost reduction. In April 2023, AWS reported revenue growth of 16% compared to 20% in the fourth quarter of...
servers.com •

The History of Streaming Told Through Protocols

Streaming industry overview
The global video-on-demand (VoD) market is forecast to grow from $230.6 billion in 2026 to $855.9 billion in 2035, at a compound annual growth rate of 15.7%.
One of the largest segments in streaming is Subscription-Video-Streaming-on-Demand (SVOD). The SVOD market is projected to achieve a market volume of $123.68 billion and attract 1.78 billion users by the end of 2030.
Likewise, research points towards a surge in ad-supported-video-on-demand (AVOD) revenues in the...
servers.com •

The Rise of Audio Advertising

A whitepaper exploring how today's fastest growing ad format is transforming ad distribution and consumption
Audio advertising has come a long way since the first ever radio commercial aired back in 1922. Today, audio advertising is a growing medium across digital media platforms. And it’s clear to see why. Programmatic audio holds the key to a wide range of new ad formats, from podcast to in-game ads to interactive experiences on smart home devices.
But the success of programmatic audio adverti...

Social media

Testimonials

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

- Maddie Hampson

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

- Nanocosmos

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

- Daniel Tremayne